First impressions count. We’ve all heard the saying and agree with it on some level, but luxury menswear brand Musika Frère has taken it literally. According to Aleks Musika, one half of the US-based design duo, your style and appearance are indicative of who you are. And in today’s highly visual culture, saturated with street style photography, endless selfies and obsessive Instagram feeds, style is more important than ever for the man who wants to stand out and impress.
Musika Frère attended the recent Mercedes-Benz Fashion Week Russia to showcase their AW’15 collection. They sent sharply tailored three-piece suits, fur-trimmed overcoats and bold colours and patterns down the catwalk. These are men who pay attention to the details.
We had the chance to catch up with Aleks Musika for his take on inspiration, colour and gender-bending on the catwalk.
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