How to stay relevant: a 21st century agency playbook

The biggest challenge facing marketing professionals today is knowing how to push technology to its absolute limits to meet and exceed customer expectations.

So says the 21st Century CMO Playbook from futurist Mike Walsh, who shared a stage with 1000heads WOM Evangelist Molly at the Colombian Marketing Congress last year.

It’s well worth a read, regardless of where you are in your path to the C-Suite. But what does this mean for agencies in particular?

Continue reading at 1000heads


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