A Few Thoughts on Social

Social media is more important than ever, and many brands are becoming adept at using these tools to reach their customers. I’ve done some reading and met some cool people recently that have got me thinking about what social is for.

Social (adj): relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other; tending to form cooperative and interdependent relationships with others. (Merriam Webster)

Social is about extending the conversation

– bringing people together

– building communities

– helping people connect

— not feel alone

— find resonance for their ideas

Social is best done in an integrated fashion, bridging online and offline, merging both worlds, seamlessly transitioning between the two

It’s about giving everyone a voice

It’s immediate

It’s about making the world bigger and smaller

Many social channels operate with a set of limitations, but limitations inspire creativity


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